Privacy Policy

Last updated: March 15, 2026

Introduction

This Privacy Policy contains important information about how we use your personal information. We respect the privacy of individuals who interact with our business and where you choose to provide us with information about yourself, you trust us to act in a responsible manner with that information.

In this privacy policy, references to "Gather Analytics," "us," "we," or "our" are all references to Gather Analytics.

If you have any questions, comments, or concerns about any aspect of this policy or how Gather Analytics handles your information, please email our privacy team at privacy@gatheranalytics.co.

Your access to or use of the Website is conditional upon your acceptance of and compliance with this Privacy Policy. This Privacy Policy applies to everyone, including but not limited to visitors, users and others, who wish to access or use the Website. By accessing or using the Website, you agree to be bound by this Privacy Policy.

What information do we collect?

We collect personal information from you in several ways; you may share information with us, or we may collect it using other means. In this section we explain the different ways we collect personal information from you and some ways in which that information will be used.

Requesting information from us and responding to your queries

We process contact information such as name, email address, telephone number or postal address, preferences, and other declared personal information about you when you provide it to us. For example, when you fill out online forms, call or text us, or inquire about our products and services.

Interacting with us via Social Media Channels

We process information relating to you when you interact with us through social media platforms such as LinkedIn or Facebook.

Registering for and attending our events, seminars, or conferences

If you choose to attend one of our events, we will ask for your contact information to provide you with details of the event and manage your attendance. For in-person events, we may ask you to provide us with accessibility information, if appropriate.

Updating you on developments and initiatives

We may process your contact information to keep you updated on updates and developments in our business.

Interacting with our website

When you visit our website we may collect details of your website visit, including name, email, phone number, IP address (a unique identifier for your computer or other device), website URL, and mobile device ID. Our website also uses cookies.

Visiting our office

We may collect information such as contact information (including name, email address, telephone number) and CCTV footage in respect to your visit to our office address.

Interacting with us as a client of Gather Analytics

When interacting with us as a client, we process information we may receive from you in relation to our provision of services to you.

When others provide us with information about you

We may receive additional information from third parties, including public records and our clients, and analyze it on behalf of our clients. We use this information to supplement the information that we collect directly from our clients to provide a data exchange cooperative for nonprofits, campaigns, and cause-based organizations to share and enrich supporter data.

This information may include: contact information (e.g., name, email address, home address, and telephone number), internet activity (e.g., date of "open," "click," "bounce," "send," "subscribe," and "unsubscribe"), financial information such as payment method, employment information (e.g., job title and employer), and donation information.

How do we use your personal information?

We will use your personal information in the following ways. We are also required by law to state a "legal basis for processing," i.e., to tell you on what grounds we are allowed to use your information, and this is also set out below:

How we will use your personal informationOur legal basis for processing
To provide or respond to you with information that you have requested, e.g. related to a newsletter, bulletin, an invitation for an event, or your interaction with us on social mediaConsent – we only use your personal information for this purpose if you have asked us to do so. You can withdraw your consent at any time.
To keep you updated with developments and initiatives at Gather Analytics, its affiliates or partnersOur legitimate interests – we use your information to provide you news and updates on Gather Analytics, its affiliates or partners. You will always have the opportunity to opt-out in each correspondence.
To process your registration for and attendance at events, seminars, conferences, and meetings with Gather Analytics, its affiliates or partnersOur legitimate interests – we use your information to book you on to the requested events and to send confirmation to you and the event organizer.
To respond to specific queries you may raise regarding Gather Analytics, its affiliates, and its partnersConsent – we only use your personal information for this purpose if you have asked us to do so. You can withdraw your consent at any time.
To provide you with better ways of accessing information from this websiteConsent – we only use your personal information for this purpose if you have consented for us to do so. You can withdraw your consent at any time.
To manage your visit to our officesOur legitimate interests or any other purposes required by law such as, for example, compliance with fire protection regulations
To provide services to our clientsConsent – we only use your personal information for this purpose if you have consented for us to do so. You can withdraw your consent at any time. Our legitimate interests – ensuring clients receive information relevant to them and related to the services we provide.

For how we use your information that is collected using cookies and similar technologies please see the "Cookies" section below.

Do we share and disclose your information to third parties?

We may disclose your personal information if we or any of our assets are the subject of a sale or similar corporate transaction. We will ensure that the third parties who receive your personal information are required to keep it confidential.

We may disclose personal information to third parties when we reasonably believe we are required by law, and in order to investigate, prevent, or take action regarding suspected or actual unlawful or otherwise prohibited activities, including, but not limited to, fraud.

We may provide access to or disclose your information to select third parties who perform services on our behalf. They provide a variety of services to us, including data hosting and storage, advertising and marketing, analytics, and research.

As part of our services, we help our clients identify people who might be interested in their missions and in making donations. To do this, we collect limited information from our clients about their donor base, and compare that information with the information provided by other clients. We then provide our clients with enriched information about their donors, and with the opportunity to market to others who may be interested in their missions and in making donations. To opt out of our use of your information for these purposes, please click here.

We may aggregate and/or de-identify any information collected so that such information can no longer be linked to you. We may use such information for any purpose, including, without limitation, for research and marketing purposes, and may also disclose such data to third parties, including advertisers and clients.

We may disclose your information for other reasons when you provide us with consent to do so.

Where do we send your information?

All data processing activities undertaken by us take place in the United States.

How long do we keep your information?

We only keep your personal information for as long as we need to, to be able to use it for the reasons given in this privacy policy, and for as long as we are required to keep it by law.

Third Party Websites

Our website links to third party sites that we do not operate or endorse. These websites may use cookies and collect your personal information in accordance with their own privacy policies. This privacy policy does not apply to third party websites and we are not responsible for third party websites.

How do we protect your information?

We take appropriate technical and organizational measures to ensure that your personal information disclosed to us is kept secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used.

Children's Privacy

This website is not intended or designed to attract children under the age of 16. We do not knowingly collect personal information from or about any person under the age of 16. If you are under 16 years old and wish to ask a question or use this site in any way that requires you to submit your personal information, please get your parent or guardian to do so on your behalf.

Your rights

You are entitled to ask:

  1. For a copy of the personal information we hold about you, and details about how we are processing your personal information;
  2. To have any inaccuracies in your personal information corrected;
  3. If we are processing your personal information by automated means and on the basis of your consent (see "How do we use it?", above), for us to provide your personal information to you in a structured, commonly-used and machine-readable format. You can also ask us to provide your personal information directly to a third party in this format, and, if technically feasible, we will do so; and
  4. To have your personal information erased, or for our use of it to be restricted (for example, if your preferences change, or if you don't want us to send you the information you have requested).

Under the laws in certain US jurisdictions, you also have the right to opt out of our "sale" of your information or the "processing" or "sharing" of your information for online targeted advertising purposes. As noted above, we may use analytics or online advertising tools that result in the disclosure of your information to third parties and may also disclose your information to clients as part of the services that we provide.

To opt out of these activities, please contact us using this form, or access it at the "Do Not Sell My Personal Information" link on our Website footer. Please note that we need both your name and email address to process your opt out request with respect to disclosures of information to our clients. You (or an authorized agent on your behalf) may also contact us using the details set out below if you would like to exercise any of these rights.

California Residents

If you are a California resident, the California Consumer Privacy Act ("CCPA") requires us to provide you with the following additional information about: (1) the purpose for which we use each category of "personal information" (as defined in the CCPA) we collect; and (2) the categories of third parties to which we (a) disclose such personal information for a business purpose, (b) "share" personal information for "cross-context behavioral advertising," and/or (c) "sell" such personal information.

Under the CCPA, "sharing" is defined as the targeting of advertising to a consumer based on that consumer's personal information obtained from the consumer's activity across websites, and "selling" is defined as the disclosure of personal information to third parties in exchange for monetary or other valuable consideration. As discussed above, our use of third-party analytics services and online advertising services may result in the sharing of online identifiers (e.g., cookie data, IP addresses, internet activity, and financial, employment, and donation information) in a way that may be considered a "sale" or "sharing" under the CCPA.

Category of personal information collectedPurpose of useCategory of third parties to which this information is shared or sold
Contact information (e.g., name, email address, home address, and telephone number)Provide our services to clients; Respond to your requests; Send you information; Analyze the use of and improve our services; Advertising; Legal purposesClients; Online advertising/data vendors
Internet activity (e.g., date of "open," "click," "bounce," "send," "subscribe," and "unsubscribe")Provide our services to clients; Respond to your requests; Send you information; Analyze the use of and improve our services; Advertising; Legal purposesClients; Online advertising/data vendors
Financial information such as payment methodProvide our services to clients; Respond to your requests; Send you information; Analyze the use of and improve our services; Advertising; Legal purposesClients; Online advertising/data vendors
Employment information (e.g., job title and employer)Provide our services to clients; Respond to your requests; Send you information; Analyze the use of and improve our services; Advertising; Legal purposesClients; Online advertising/data vendors
Donation informationProvide our services to clients; Respond to your requests; Send you information; Analyze the use of and improve our services; Advertising; Legal purposesClients; Online advertising/data vendors
Any other information you provideProvide our services to clients; Respond to your requests; Send you information; Analyze the use of and improve our services; Advertising; Legal purposesWe don't sell/share

If you are a California resident, the CCPA allows you to make certain requests about your personal information. Please see the "Your rights" section above for additional information.

The CCPA further provides you with the right to not be discriminated against (as provided for in applicable law) for exercising your rights.

California residents may opt out of the "sale" or sharing of their personal information. If you would like to opt out of our use of your information for such purposes that are considered a "sale" or "sharing" under California law, you may do so as outlined on the following page: Do Not Sell My Personal Information. Please note that we need both your name and email address to process your opt out request with respect to disclosures of information to our clients. Please note that we do not knowingly sell the personal information of minors under 16 years of age without legally-required affirmative authorization.

CCPA metrics

The CCPA requires us to compile certain metrics related to CCPA consumer requests for the previous calendar year.

We respond to consumer requests consistent with the requirements and exceptions in the CCPA. We denied requests if we were unable to confirm the consumer's identity. Opt-out requests have been treated the same as deletion requests, as we typically do not have a need to retain information of an opted-out individual.

How to contact us

If you wish to exercise any of your rights in relation to your personal information or if you have any queries about how we use your personal information, please let us know by contacting us at the following address: Gather Analytics, 200 Broadway (3rd Floor), Suite 401, New York, NY 10038 or by email at privacy@gatheranalytics.co.

Changes to this privacy policy

We review this privacy policy on a regular basis to ensure that it is up-to-date with our use of your personal information, and compliant with applicable data protection laws.

We reserve the right, at our discretion, to revise this privacy policy at any time. The updated privacy policy will be posted on our website. You are encouraged to review this privacy policy from time to time.